Tip: How NOT to run a consumer-direct promotion

Yesterday I was shopping at an Ulta store near my home. I usually love Ulta but the following experience really put a bad taste in my mouth.

As I was checking out, the associate asked if I wanted two free copies of InStyle Magazine. Call me a cynic (I’m really not), but I took economics and I know there’s no such thing as a free lunch, so I was looking for the “catch”. Here’s how the conversation went down:

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