Tip: 3 things to think on before creating a press release

It’s easy to get caught up in what you find exciting about your company. Maybe you’ve just introduced a new lipstick in ravishing red or updated a shoe line with a blue strappy sandal, but before you send your exciting news out with a press release - STOP! Just because it’s exciting to you, doesn’t mean it’s exciting to others. Does this mean it isn’t newsworthy? Not necessarily – but you have to spend a moment thinking about what makes it newsworthy. Here are three “think points” that will help you make your news worth noting:

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