Categories: Tips, Marketing, Pet Care Tips, PR, Press Releases, Service, Social Media
09/06/09
Poorly Executed Promotions Are Bad For PR
Tip: How NOT to run a consumer-direct promotion
Yesterday I was shopping at an Ulta store near my home. I usually love Ulta but the following experience really put a bad taste in my mouth.
As I was checking out, the associate asked if I wanted two free copies of InStyle Magazine. Call me a cynic (I’m really not), but I took economics and I know there’s no such thing as a free lunch, so I was looking for the “catch”. Here’s how the conversation went down:
Permalink05/29/09
Socially Speaking
Tip: Building connections in the online community
Social media is the newest frontier in marketing and public relations. It’s fresh, it’s fun and it provides a real connection to your audience. Social media outlets – blogs, MySpace, Facebook, LinkedIn, Twitter – have quickly grown in popularity and are on their way to becoming as essential as a website for many businesses. If you haven’t jumped on the bandwagon yet, now is the time!
Check out our five best tips for forming a following online:
05/12/09
Referral Round-Up
Tip: Leveraging your biggest asset to drive new business
Looking for a low cost way to drive new business? Referrals from existing clients are price-friendly and priceless.
If you don’t have a referral program in place you’re missing out on lost opportunities every day. Your clients are your frontline marketing team. On a daily basis they interact with hundreds of people who could be potential new business for you. So, how do you leverage this resource for the maximum benefit?
04/22/09
Make It Notable And Newsworthy
Tip: 3 things to think on before creating a press release
It’s easy to get caught up in what you find exciting about your company. Maybe you’ve just introduced a new lipstick in ravishing red or updated a shoe line with a blue strappy sandal, but before you send your exciting news out with a press release - STOP! Just because it’s exciting to you, doesn’t mean it’s exciting to others. Does this mean it isn’t newsworthy? Not necessarily – but you have to spend a moment thinking about what makes it newsworthy. Here are three “think points” that will help you make your news worth noting:
04/02/09
A Moment For Paws
Product Review: Avery Dog Boots
I've been a dog owner for most of my life. I thought I'd seen it all when it came to the bumps, scratches and bruises that seem to come with daily doggie escapades, but a few weeks ago I faced a new dilemma.
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